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Mobile-first & offline-ready
Designed for the field first — every core feature works fully offline and syncs automatically once you're back online.
AI field sales platform
Digitize field sales & amplify growth with TrueSales AI SFA
TrueSales AI SFA transforms field sales by digitizing key processes, enabling field sales reps (TSEs/SEs) to better engage with retailers, distributors, and stockists — mobile-first, offline-ready, with full visibility into every visit, order and account.
What it does
Field sales, digitized end to end
TrueSales SFA replaces paper diaries and scattered spreadsheets with one app for field reps — planning visits, logging retailer and distributor activity, and giving sales leaders the visibility they've never had, even in areas with poor connectivity.
- Retailer, distributor & stockist visit tracking in one place
- Mobile-first app that works fully offline, syncing once back online
- Daily, weekly & monthly activity planning built in
- Performance analytics sales leaders can act on
- Covers general trade, modern trade, HoReCa, eCommerce & B2B/project sales
SF
What TrueSales SFA gives you
Mobile-firstOffline-ready
Full visibilityRetail & distribution
Built-inActivity planning
5 sectorsGT, MT, HoReCa & more
Inside the app
What your reps see in the field
Real screens from the TrueSales SFA app — the home dashboard with daily and MTD call metrics, agenda planning, brand-wise achievement, and the retailer account view.
The problem
Challenges of field sales operations
Most field teams are still running on paper diaries and gut instinct — here's what changes with TrueSales AI SFA.
Without TrueSales AI SFA
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Lack of retailer & distributor insightsReps show up with no context on the account they're calling on.
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Inefficient field visit managementPoor planning and tracking of visits, with no schedule optimization.
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Administrative burdensReps lose selling time to paperwork and manual reporting.
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Limited connectivity supportWork stalls the moment a rep loses signal in the field.
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Disorganized activity planningNo structure across monthly, weekly, or daily visit schedules.
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Insufficient performance analyticsSales leaders have no actionable view into field performance.
With TrueSales AI SFA
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Full retailer & distributor visibilityComprehensive activity context for every interaction.
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Effective visit planningVital detail capture and schedule optimization built in.
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Streamlined adminAutomated reporting frees reps to focus on core selling.
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Robust offline capabilityReps keep working uninterrupted, even with poor connectivity.
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Structured activity planningMonthly, weekly & daily visit schedules, organized automatically.
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Actionable performance analyticsClear insight into sales effort and results, by rep and by territory.
Built to last
More than a visit tracker
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Seamless integrations & plugins
Connects into your existing systems through AI-based integrations, so it fits alongside what you already run.
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Continuous innovation
Regular annual updates keep new features and improvements coming, without a re-implementation every time.
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Built for every field role
Versatile enough to run across sales, merchandising teams, and promoters — not just one narrow job function.
Where it fits
Built across trade channels
One platform, wherever your reps are selling.
General Trade
Modern Trade
Ho.Re.Ca.
eCommerce & Quick Commerce
Project & OEM Sales (B2B)
See it in action
Watch TrueSales SFA in action
A quick walkthrough of visit planning, offline capture, and the sales performance dashboard.
Product walkthrough coming soon
Ready to see TrueSales SFA on your own team?
Schedule a demo on the live product, or talk to us if you'd rather have it adapted to your territories and trade channels.